New ETFs Face Nasty, Brutish and Short Lives

An article from Bloomberg columnist Barry Ritholtz shares insights he gathered from industry professionals at the Inside ETFs conference held in February. “New exchange-traded funds must endure a brutal Darwinian struggle for attention and assets,” he wrote, adding, “To attract enough capital to survive amid the competition, new ETFs need a good investment idea and a catchy marketing approach.” Ritholtz shares Bloomberg Intelligence data showing that, over the past five years, 1,050 ETFs have launched… Read More