Marko Kolanovic, JPMorgan’s global head of macro quant and derivatives strategy, says the “massive rotation into value stocks that rocked investors two months ago is going to extend to 2020,” describing it as a “once in a decade” trade. This according to a recent CNBC article.

Kolanovic reportedly believes the rotation has more life due to an improving macro environment, writing in a recent note to clients: “Since September, we had further easing of monetary policy globally, progress on a trade deal, and most importantly turnaround in various macro indicators.” He added, “Our view is that this rotation should continue in Q4 and Q1.”

He also argues that rising yields will support the trend, the article says, addressing investor concerns that higher interest rates could undermine the rotation. Kolanovic wrote, “Our view and analysis suggest that yields can increase another150 bps before they become a potential problem, and that rising yields will only accelerate the upside in cyclical and value stocks as they reflect improving economic conditions.”