Investors tend to associate momentum with growth stocks. If you try to name a typical momentum stock off the top of your head, you will probably think of names like Google or Facebook or Amazon. And that is especially true when we have gone through a growth dominated period like we have in the past decade. But the reality is that momentum doesn’t care about growth. It doesn’t care about value either. It also doesn’t care about quality. All it cares about is that a stock’s price has gone up. In this episode, we look at why momentum is a chameleon, and why that fact can make it challenging to follow for many investors.

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