Over the last 40 years, there has been a shift in the composition of assets in U.S. companies towards intangible assets, with latest estimates indicating that the level has reached…
Tag: Brands
Jorge Paulo Lemann Says "Era of Disruption" Surprised 3G Capital
At this year’s Milken Institute Global Conference, 3G Capital co-founder Jorge Paulo Lemann described himself as a “terrified dinosaur” with respect to the “craft brand-driven changes in tastes and in…